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Overview
September 2026 · Acme Corp (Demo)
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vs 2025-08-02 → 2025-08-31 (same period last year)
MoM
YoY
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Δ
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Traffic Source
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Comparing 2026-08-02 → 2026-08-31 vs 2025-08-02 → 2025-08-31 (same period last year)
Show:
All campaigns
Performance
Brand Awareness
E-commerce Client
KPIs: Revenue · ROAS · AOV · Conv Rate · Ad Spend
ROAS · Last 30 days
Invested $115,198
→
Got $718,434
→
6.2x ROI
$603K net return this month —
every $1 deployed returned 6.2x
▶
E-commerce Performance Metrics
8 metrics
Collapse
Ad Spend
YoY
note
$115,198
↑ +29.5%
vs $88,956 LY
Revenue
YoY
note
$718,434
↑ +44.9%
vs $495,814 LY
Balance
YoY
note
$603,236
↑ +50.9%
vs $399,759 LY
ROAS
ⓘ
YoY
note
6.2x
↑ +13.7%
vs 5.49x LY
Purchases
YoY
note
5,601
↑ +36.2%
vs 4,112 LY
CPA
YoY
note
$21
↓ −5.8%
vs $22 LY
CTR
YoY
note
2.71%
↑ 0.44pp
vs 2.27% LY
Impressions
YoY
note
5.5M
↑ +23.5%
vs 4,489,956 LY
▶
Channel Summary
6 channels
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Spend
Revenue
Balance
ROAS
CPA
Purchases
Clicks
Impressions
CTR
CPC
CPM
✓
Google Ads
$273,005
35% of spend
✓
Meta
$229,899
30% of spend
✓
DV360
$86,212
15% of spend
✓
TikTok
$79,028
12% of spend
✓
LinkedIn
$28,737
5% of spend
✓
Reddit
$21,553
3% of spend
▶
Metric Trend
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Cost — Daily Trend
Classic
D
W
M
···
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Purchases
CPA
CR
Cost
Clicks
Impressions
CTR
CPC
CPM
Revenue
Balance
ROAS
AOV
Compare
Changes
Trend view
▶
Campaigns
8 shown
Collapse
Top by ROAS
CSV
1
Google Ads
Brand - Search - US
Spend
$18,000
Revenue
$158,000
Balance
$140,000
Purchases
650
CPA
$28
AOV
—
8.80x
2
Google Ads
Shopping - Top Products
Spend
$17,500
Revenue
$142,000
Balance
$124,500
Purchases
550
CPA
$32
AOV
—
8.10x
3
Meta
Retargeting - Lookalikes
Spend
$16,000
Revenue
$121,000
Balance
$105,000
Purchases
480
CPA
$33
AOV
—
7.60x
4
Meta
Prospecting - Broad US
Spend
$14,800
Revenue
$92,000
Balance
$77,200
Purchases
350
CPA
$42
AOV
—
6.20x
5
DV360
Video - Awareness US
Spend
$10,800
Revenue
$48,000
Balance
$37,200
Purchases
165
CPA
$66
AOV
—
4.40x
Σ
Totals
5 campaigns
Spend
$77,100
Revenue
$561,000
Purchases
2,195
CPA
$35
AOV
$256
7.28x
Bottom by ROAS
CSV
B1
TikTok
Testing - New Creative Q2
Spend
$4,200
Revenue
$8,800
Balance
$4,600
Purchases
30
CPA
$140
AOV
—
2.10x
B2
LinkedIn
LinkedIn - B2B Awareness
Spend
$2,800
Revenue
$5,600
Balance
$2,800
Purchases
12
CPA
$233
AOV
—
2.00x
B3
Reddit
Reddit - Community Ads
Spend
$1,700
Revenue
$3,800
Balance
$2,100
Purchases
11
CPA
$155
AOV
—
2.20x
Σ
Totals
3 campaigns
Spend
$8,700
Revenue
$18,200
Purchases
53
CPA
$164
AOV
$343
2.09x
All campaigns
10
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